Nature Identical Ingredients

You prefer wood or metal? Transistor amp or valve amp? Mushrooms or acid?

Nature identical flavourings are the result of close analysis with a spectrometer that renders a lovely analogue to digital facsmile of a natural ingredient. This allows natural flavourings to be replaced by complex chemical compounds that mimic the taste, colour or smell (using 'aromatizers' which I think is a lovely word born of minds that have no sense of humour and don't comprehend 'fluffy') of a natural ingredient.

That avoids having to add that nasty, expensive bit of organic material into the manufacturer's nice, cheap product. It's got a longer shelf life, it doesn't colour and it can be shipped highly inexpensively in bulk.

These are part of a nice, clinical world where everthing is properly controlled and where dangerous things like independent thought and action are constrained. They're part of a world where consumers behave consistently and where product is a graphically rendered unit in the supply chain.

They usually are joined on the ingredients list by things like high fructose corn syrup , stabilisers, preservatives and anti-oxidants. Things that good food shouldn't need to have in it.

Avoid them. It's not that they're unsafe, it's just that they point to processed food, cheap food, food that has been made to get the maximum profit from the minimum investment. Food that has cut corners to feed shareholders. Food for units to consume.

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